The role of IO - BIRDA, in what concerns communication and promotion, is that of communicating the messages on a regional and local level, in a planned manner, transparent to all of the citizens. To this purpose, on January, 26th 2006 the MA delegated some of its attributions, related to information and publicity, to the IB through the "Framework agreement for implementing the 2007 - 2013 Regional Operational Program in Romania".

The principles applied in the communication activities:
-Transparency - the capacity of supplying the objective and correct information regarding the activities of IB BIRDA in due time. This would allow the audience to have an opinion on them and would eventually influence some decisions that concern the communities.
- Consistency - the capacity of constantly supplying information useful to the target groups with the purpose of making them loyal.
-Flexibility - the capacity to adapt fast to the signals of the outer environment;
- Efficiency - the optimum use of resources in order to reach the maximum impact.
- Uniformity - providing a coherent message on "a single voice".

In the case of the information on the EU funds, besides increasing the level of awareness regarding the availability of Regio funds, the communication activity purpose is that of establishing a level a trust between the institutions that manage European programs and funds and their audience, be it either target audience or general audience. This will generate an open, constructive dialogue that leading to reaching the second objective: creating the optimum development premises and framework by restoring the communitarian conscience and changing the vision of people on their own existence.

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